THE BRAND
A REFERRAL PROGRAM FOR GRADUATION PORTRAITS AND BUSY SENIORS
Class of 2027 seniors…
The senior who starts their last year in August is not the same person walking across the stage in May.
Senior year is full of lasts. The last first day of the last school year. The last tryout for the last uniform. The last first home game. The last meet of the last season. At the same time, you’re stepping into a lot of firsts. The first recruiter. The first campus visit. The first interview. The first audition. The first offer.
Every last is leading you to a first, and your first impression is also your lasting impression.
The images of your final year in school should carry confidence, effort, direction, and personality. They should show the things people feel when they meet you, before they even know you.
THE BRAND is the Own It Sports referral program for graduation portraits, built throughout the year while selected seniors are already in studio for their team, sport, or club shoot. Members can earn credit toward their final Brand package by sharing their images and referring other seniors who book.
No wasted time. No forced promo shoots. No required group sessions. No pretending this is about anything other than YOU.
Come in whenever you want, whenever you have time, with your ideas and no restrictions. Create images that actually fit who you are, share them throughout the year, and use them for the firsts that matter: recruiters, applications, interviews, auditions, announcements, and everything that’s a first for you.
This is senior imagery with purpose, built around your identity, your confidence, and the lasting impression you want to make first.
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This Is Not A Traditional Senior Rep Program
Most senior rep programs are built around promotion. THE BRAND was built around the senior.
This is not about staged group shoots, forced posting schedules, or fake social media hype. It is about building a senior-year image collection that actually reflects who you were during one of the biggest years of your life.
The moments. The pressure. The work. The identity. The accomplishments. The direction you were headed.
Instead of creating content for a photographer’s brand, THE BRAND is designed to help build yours.
How THE BRAND Works
Senior year is busy. Between practices, games, school, work, applications, recruiting, family schedules, and everything else, most seniors do not have time for constant photo obligations.
THE BRAND works differently. Instead of forcing staged promo shoots, your images are built naturally while you are already in studio for banners or anytime you want to create something.
Bring your ideas. Create images that fit who you are and what you need. Meeting with a recruiter soon? You probably need clean collegiate-style images that show you at your best. Want to try something creative? Let’s do it.
What BRAND Seniors Receive
Selected seniors receive access to fee-free sessions throughout the year. These sessions can be used for athletic images, recruiting content, studio portraits, graduation portraits, cap and gown, creative concepts, uniform sessions, or anything else that helps build a stronger senior-year image collection. Essentially, we are creating your brand together.
Throughout the year, seniors receive social-sized images to use and share while senior year is actually happening.
In April, each senior receives their completed Brand catalog once the final Brand package has been covered through credits, payment, or a combination of both.
How THE BRAND Referral Credit Works
THE BRAND is built around referrals and representation. Selected seniors can earn credit toward their final Brand package by sharing their Own It Sports images naturally and referring other seniors who complete a paid session.
• $100 commitment deposit required if selected
• Deposit is credited toward the final Brand package when program expectations are met
• $5 credit for approved tagged posts using Own It Sports images
• $100 credit for each referred senior who schedules and completes a paid session
• Final Brand package total: $500
Referral credits reduce the final balance owed toward the Brand package. Any remaining balance will be charged to the card on file on April 1st per the signed Brand agreement.
The completed Brand catalog is delivered once the Brand package commitment has been fulfilled through credits, payment, or a combination of both.
Program Expectations
Selected seniors represent Own It Sports throughout their senior year. This does not mean forced posting schedules, fake hype, or constant promo content. It means communicating well, showing up when scheduled, sharing images naturally, and representing the program professionally.
Because THE BRAND includes fee-free sessions, year-long image access, referral opportunities, and a limited spot under the Own It Sports name, selected seniors may not promote or represent another senior photographer’s rep, ambassador, model, or brand program during their membership.
If another senior photographer is promoted after acceptance into THE BRAND, membership is immediately terminated and the $100 commitment deposit is forfeited.
Upon removal, the senior will receive the standard senior package consisting of 25 total digital images from completed sessions, priced at $425 less any earned credits. Any high-resolution images previously delivered count toward the 25-image total. Remaining balances due will be charged according to the signed Brand agreement. Please discuss the program expectations carefully with your parents before accepting a spot in THE BRAND.
The Process
- Apply for THE BRAND
- Selected applicants are invited to a test shoot
- If it feels like a strong fit on both sides, an invitation to join THE BRAND is extended
- A $100 commitment deposit secures the spot
- We begin building your senior-year image collection throughout the year
- Referral and tagged-post credits are applied toward the final Brand package balance
- Final Brand catalogs are delivered in April once the Brand package balance has been fulfilled through credits, payment, or a combination of both.
Ready To Apply?
Class of 2027 applications are open.
Selected applicants will be contacted for a test shoot before final acceptance into THE BRAND.